Bluetooth Proximity Marketing is a short-range wireless advertising system supported by almost all modern mobile phones. The process involves setting up Bluetooth "broadcasting" equipment at a particular location and then send advertising, promotional or relevant local information in the form of text, high quality graphics, audio or video to Bluetooth enabled phones within range of the broadcast server.
Where Bluetooth proximity marketing is in operation it is often accompanied by more traditional media - such as posters, screens or field marketing teams - suggesting people make their Bluetooth handsets 'discoverable' in order to receive free content - this is often referred to as a "Call-to-Action." A 'discoverable' Bluetooth device within range of the server is automatically sent a message asking if the user would like to receive the free content.
Current mobile phones usually have bluetooth switched ON by default, and a majority of users now leave bluetooth switched on for easy connection with car kits and headsets.
The mobile phone is rapidly becoming one of the few growth areas in advertising today. Wigwag is specifically developed to cater for this far more personal approach to communication. It is the most technologically advanced solution for transmitting marketing messages on the market today and a far more sophisticated way to talk to potential customers.
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